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Knowledge

Pixel pitch and viewing distance

The pitch decides how close your audience can stand before it sees individual pixels. So choose your pitch by viewing distance, not by budget.

What is pixel pitch?

Pixel pitch is the distance between the centres of two neighbouring pixels, in millimetres. For P3.91 that is 3.91 mm. The smaller the pitch, the more pixels fit in a square metre and the closer you can stand to the screen.

You work out the number of pixels per square metre with (1,000 ÷ pitch)². P3.91 comes to just over 65,000 pixels per square metre, P2.6 to almost 148,000.

The rule of thumb

The minimum viewing distance in metres is roughly equal to the pitch in millimetres. At that distance the pixels just merge into one image. You view comfortably from about twice that distance.

Rule of thumb: viewing distance per pixel pitch
PitchMinimum viewing distanceComfortable from
P1.51.5 m3 m
P2.62.6 m5.2 m
P3.913.9 m7.8 m
P55 m10 m
P1010 m20 m
P1616 m32 m

It stays a rule of thumb

The rule assumes ordinary video. Content with small text, thin lines or tables needs a finer pitch. With ambient visuals and large type you can go coarser.

Also look at who stands closest. At a trade show someone walks past your wall at one metre. At a festival stage the audience only starts behind the barrier.

Work it out the other way too

The pitch also decides how many pixels your screen has in total. Divide the width in millimetres by the pitch. A wall 4 metres wide in P3.91 is just over 1,000 pixels wide.

For Full HD, 1,920 pixels wide, you need about 7.5 metres of width in P3.91. If you want Full HD on a smaller wall, you choose a finer pitch.

Examples from the catalogue

The values below come straight from the catalogue.

ProductPixel pitch
C-Rock 500 OutdoorP2.6 – P3.91
C-Rock 500 IndoorP1.95 – P3.91
C-Max 640P1.25 – P4.0
C-Max 640 COBP1.25 – P1.86
C-Max 640 EcoP1.86 – P2.5
C-Max 640 WallP1.25 – P4.0
C-Max 250 RibbonP2.5 – P3.91
C-Fit 960 HybridP2.5 – P16
C-Fit 960P4 – P10
C-Fit 640P4 – P10
C-Fit 960 BrightP6.67 – P10
C-Fit 960 DIPP10 – P16

Open the pitch guide

Series

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